Take Uberhaxornova for instance. He has garnered millions of views and has become another Minecraft millionaire on Youtube exclusively through advertisement dollars. His style is to act goofy with a sense of purpose. You can tell that he knows what he’s doing, and is very smart, but puts on a character facade for the fans to look like a dolt.
He pushes the issue with with his antics and it shows up as evidence on his subscriptions records how the fans feel about him. Recently, he had a meltdown with his buddy Aleks, that seemed funny, but very hurtful for Aleks. Personally, I thought it was funny, but in bad taste.
You may recall the hot dog incident with Aleks that happened a few months ago. I thought Aleks was going to leave, but stayed. I suspect that they went into an agreement where Nova would pay Aleks extra money as a form of compensation for the abrasiveness that Nova rubs on people.
Here is a link to the meltdown video:
I suspect that they don’t get advertising dollars for all the swearing they do. Whenever I have said a swear word, I lose monetization for that video. Unless, they check off the 18+ option, then maybe they have to accept lower ad dollars or something, I’m not sure. Or maybe the 18+ just reduces who can see the video, it’s hard to say.
On the Day that Nova had his “meltdown” and posted the video, you can see his subscription rate drop:
Here is how I lost a subscriber: http://youtu.be/1DZv0bV3h1U